Why to buy: Serran deftly crafts highly structured outerwear for those whose hearts beat in unison with the city. As a brand they have a deep love for the metropolis - in all its glory and brutality- as can be seen in their designs which often comprise of traditional tailoring contrasted with sharp geometric lines.

In keeping with their sartorial and modern approach, Serran is located in the heart of London. Here, they make all of their designs in-house, leaving no doubt regarding the ethical labour behind their brand. Uniquely, Serran has established a just-in-time production meaning they never succumb to the wasteful production behaviours that fast fashion is sometimes known for. Instead, the moment an order is placed online, it is made in the factory in London and delivered in a matter of days. This just-in-time approach makes Serran more sustainable as they never have unnecessary surplus stock.

What we love: The men’s Signature Coat and the women’s Navy London Coat were designed to empower wearers to take control of their external appearance, but also to take comfort in the knowledge that these were ethically made.

These two coats are fitted, giving wearers a sleek and structured silhouette evocative of film noir elegance, while the statement geometric lapels bring a modern twist to a classic overcoat. This combination of traditional British craftsmanship and cutting-edge design result in enduring fashion staples, which set themselves apart from ephemeral trends.

Serran believes that by creating high quality items that are made to last, they reduce the amount of clothes a person may need to buy in a lifetime, saving both the shoppers wallet and the planet.

Why to buy: Cosy yet elegant, designed to make you feel good: The elegant one-piece suit in a unique watercolor print is the perfect companion for the nowadays rare occasions to dress up. The slightly shiny Tencel Lyocell falls softly over the skin and keeps you comfortable throughout day and night.

The top with wide, shortened sleeves and a wrap-around look and the wide straight leg flatter the figure, while the middle is feminine with a flexible elastic waistband. The jumpsuit is part of Lanius exclusive Green Carpet Collection. Make February 14^th an occasion to remember!

What we love: Love fashion, think organic, be responsible – these are the maxims of Lanius. Based on these principles, the vision of company founder Claudia Lanius is to combine eco-friendly materials with fair working conditions, feminine silhouettes and the perfect fit.

The company assumes responsibility for people, animals and the environment. That‘s why their production sites comply with social and environmental standards which are regularly checked by independent institutions and by them personally. Out of their love and respect for animals, they use neither real fur nor down. And when it comes to wool, they stick to a strict „no-mulesing“ policy. Animal welfare certification (kbT) guarantees that animal husbandry is appropriate to the species, feeding must be biologically (e.g. without genetic modification), fattening is forbidden and the reproduction may only occur naturally.

Why to buy: Are you ready to dive into a world of exclusivity, creativity and fun? That’s all what NICA’s Concept bags are about. Founded by the two sisters Carolina and Nika in 2019, the idea behind the label was to create unique handbags using old or/and used fabrics from European interior designers. The bags designed in Berlin and carefully hand-crafted in Istanbul, are made to last a lifetime. NICA’s Concept prioritises quality over quantity and ensures that each bag is manufactured in the fairest and safest way possible. 

What we love: European interior designers are providing premium used fabrics, which then are re-elaborated into the creation of fabulous handbags. The NICA's Concept bags are available in all different colour combinations, patterns and fabrics, which makes them very versatile for every occasion. One thing is sure: NICA's Concept bags represents a tribute to the ever-stylish mother of the sisters and their joint trips to Paris and Milan. The result is a fashion brand inspired by their mom’s style to empower all women. Besides selling the products on their official website, the exclusive statement bags are available at Freiraum Berlin. 

Why to buy: AYUNA is the first Eco-Luxury cosmetics company committed to incorporating non-toxic formulas and the restorative practice of skin fasting into beauty and well-being. This inclusive eco-luxury cosmetics brand is ageless, genderless and suits all skin types, including sensitive ones face, neck & eye contour. Ayuna's method dares to shift the conversation from anti-aging – an unrealistic, intrinsic war on aging – to WELL·AGING – a modern and integrated approach to beauty, which embraces a lifestyle that promotes aging gracefully. Since its inception, AYUNA has incorporated the benefits of aromachology in all its formulations, creating a cosmetic revolution in personal care. and few scents can recreate the spirit of Ayuna better than its iconic aromacological signature combination designed to stimulate the skin-brain connection and promote the practice of Beautifulness, a discipline that adapts mindfulness to the field of beauty.

What we love: The response to Ayuna’s beautifulness has been the true inspiration for creating dojo, the Conscious Perfume translating the essence of the purest and most emotive skincare into niche perfumery, a tribute to beauty made into a Fragrance. Dojo is a 100% natural perfume that acts on two olfactory pathways, the nasal and the skin, with an enveloping aroma that caresses the subconscious and embraces the skin. Dojo is not a perfume per se, but rather an active perfume applied to health and beauty. Its formula is of 100% NATURAL ORIGIN and 65.2% ORGANIC, rare percentages in the market compared to other products within the same category. A clinical study verified its effectiveness, confirming that the aromachological combination of dojo creates a positive emotional response after application on the skin; it heightens perception of the fragrance and connection with the mind.

Why to buy: Aimé, jewellery for an eternity. If you didn't already find a piece that resonates with your heart on their Online-Boutique, Aimé also produces personalised jewellery to provide their customers with their very personal wishes and make their desires come true. Every piece is produced by a professional jeweller and made from recycled gold and silver. The Aimé Colliers are produced in Pforzheim and are members of the Responsible Jewellery Council. 

What we love: Aimé is the definition of love. In fact it comes from the french, tu es aimé(e) | you are loved. The love language is universal and the jewellery is made with love to give love to the person who receives it. Picture it as a never ending love cycle. Aimé writes endless love letters, about people that they love and loved, to big and small cities and will continue to carry the feeling of love in their hearts.

Why to buy: Zimmerli of Switzerland is a Swiss underwear, nightwear and loungewear brand that represents authentic Swiss values in every detail. Carefully selected and refined natural fibers are processed with the highest precision in elaborate handwork. With outstanding Swiss manufacturing art, each piece receives the individual aura of a unique piece. The mastery and experience of a tradition since 1871 are reflected in every detail and guarantee an inimitable pampering feeling à la Zimmerli. 

What we love: Sustainability is part of Zimmerli's DNA, and this attitude is practiced throughout the entire value chain: from the extraction of raw materials to the completion of the product, every step of the process is as environmentally conscious as possible. Zimmerli uses only high-quality raw materials for their products, such as cotton, wool and linen. The interaction of environmentally conscious production and the use of natural resources achieves what the Zimmerli DNA stands for: pure, healthy skin and nature. To celebrate Zimmerli's 150th birthday, the brand is giving away 15 pieces of the seductive classic MAUDE PRIVÉ on Valentine's Day.

Why to buy: Luxiders Magazine is the leading Sustainable Culture Magazine for conscious people. The magazine spotlights the excellence in aesthetics, cutting-edge products and lifestyle experiences strictly related to a sustainable approach. Our Print Issue N.5 focuses on artists, poets, designers, photographers and brands inspiring people to Rise & Shine sustainably in these challenging times.

Overall, Luxiders Magazine aspires to expand the responsable consumption Worldwide, building a culture of respect, with positive effects on the economy, society and the environment by reducing poverty, hunger, pollution, climate change and inequalities and increasing well-being, justice and peace. Your purchase supports our work and mission: spreading sustainable culture worldwide.

What we love: Print Issue 5 (also available in digital format) analyzes in depth the sustainable plans of the main luxury fashion brands, informing in detail the steps taken and their future plans. "Is it an epiphenomenon? Marketability?". The media also publishes an must-read article on “The importance of Craftmanship in Fashion”, where founders of NGOs as Nest and Ethical Fashion Iniciative share an honest and sometimes heartbreaking point of view on how is the real relationship between fashion brands and the indigenous people who sew their “exclusivity”.

In Culture, the world-renowned poet, educator, workshop leader, and lecturer Roger Robinson talks on poetry, creative citizenship and racism. Also artists like Jakob Kudsk Steensen, Luca Tombolini, and Jukhee Kwon capture the immensity and sublimity of the inner World through their artworks. Writer Marge Piercy, critically acclaimed on the National Best Sellers list, and The New York Times Best Sellers list, share her love for feminism, antiwar, and environmental causes, a passion often reflected in her work.