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It’s the mushroom era. The recent push towards a more sustainable industry includes fungi in it. When switching from petroleum or traditional animal source products to consumer goods made from vegan “leather” was shown to be harmful for the environment, mycelium leather entered the room. Now, Gucci has come up with its own alternative, a breakthrough that, as they say, will meet the needs of our “evolving future”.
To celebrate Demetra, Gucci has created three new men’s and women’s sneakers: Basket, Rhyton and New Ace. The shoes are already available in retail stores and online. With regard to sustainability, leather production entails issues of animal cruelty, and livestock farming is known to be one of the main sources of greenhouse gases. The fashion industry is taking it step by step, and even though the leather issue has not been as successful as ditching fur, Gucci aims to use Demetra in its clothing, handbags and more.
*All images © Gucci / Feature Ouverture Campaign /Header Rhyton sneaker, paragraph Basket, Rhyton and New Ace sneaker.