Fashion Editorial | A New Etiquette
A New Etiquette reimagines high jewellery through a contemporary lens, where diamonds, precious stones and sculptural fashion create a new language of elegance.




NEO wears a white crepe tailored dress by SELF-PORTRAIT, that reflects the brand’s commitment to modern craftsmanship and responsible production. Designed to balance contemporary femininity with durability, the label increasingly prioritises mindful sourcing and long-lasting design as part of a more conscious luxury approach. Jewellery by GARRARD. The couture Galah necklace, earrings and ring in 18kt white gold set with diamonds, opal and enamel celebrate Garrard’s heritage of exceptional jewellery craftsmanship. The historic British house emphasises traceable gemstones and responsible sourcing practices, preserving artisanal savoir-faire while aligning with evolving standards of ethical luxury. Shoes by STELLA McCARTNEY. They embody the designer’s pioneering vision of cruelty-free fashion. The brand avoids leather and fur entirely while developing innovative materials that reduce environmental impact across the luxury supply chain.

SAHARA wears a dress by SELF-PORTRAIT. With an increasing focus on responsible manufacturing and material transparency, the label continues to evolve toward more sustainable production practices. The Serpentine necklace, earrings and ring by GARRARD are crafted in 18kt white gold set with tourmaline, chrysoprase, emerald and diamonds. Garrard’s high jewellery collections combine centuries-old techniques with an ongoing commitment to responsible gemstone sourcing and ethical craftsmanship.



SAHARA wears a dress by SELF-PORTRAIT that demonstrates the brand’s ability to merge minimal silhouettes with considered production. Through improved material sourcing and refined design, the label continues to explore a more responsible vision of modern luxury. The high jewellery necklace and earrings in pink gold with pavé-set diamonds reflect BULGARI’s iconic Roman heritage. The house increasingly increasingly invests in traceable gold sourcing and responsible gemstone procurement while preserving its legacy of master craftsmanship.

NEO wears pussy-bow pleated top and pleated skirt by STELLA McCARTNEY embodying the brand’s long-standing commitment to sustainable luxury. The Serpenti Tubogas watch and diamond earrings by BULGARI highlight the house’s mastery of jewellery design. Alongside its heritage craftsmanship, the brand advances sustainability through responsible gold sourcing and increasingly transparent supply chains.



The Crush Strapless Bodice and Crush Layered Pencil Skirt by ZIMMERMANN highlight the brand’s romantic tailoring and sculptural silhouettes. The Australian house increasingly integrates responsible sourcing and mindful production, focusing on durability, craftsmanship, and refined material selection. The high jewellery earrings set with pear imperial topazes and the necklace featuring an orange imperial topaz demonstrate BULGARI’s mastery of gemstone artistry. The Roman house continues to invest in traceable gold sourcing and responsible gemstone procurement while preserving its heritage craftsmanship.

Sahara wears a dress by SELF-PORTRAIT. The Breastfeeding Corset by DI PETSA reflects the designer’s philosophy of body-conscious fashion rooted in inclusivity and empowerment. The London-based brand explores fluid silhouettes and slow fashion values, producing garments in limited quantities with a focus on craft and emotional connection.
The Panthère de CARTIER earrings, necklace and rings in white gold set with emeralds, onyx, sapphires and diamonds embody Cartier’s legendary jewellery savoir-faire. The maison continues to strengthen responsible sourcing practices while maintaining exceptional craftsmanship and timeless design.

SAHARA wears jewellery by FABERGÉ, The Emotion crossover ring and the Vanda emerald-cut tanzanite ring highlight the house’s heritage of intricate gemstone craftsmanship. Known for its historic artistry, Fabergé increasingly emphasises ethical gemstone sourcing and responsible jewellery production.
NEO wears the Colours of Love sapphire eternity ring and the Fabergé x Game of Thrones dragon bones ring. Both demonstrate the brand’s ability to merge heritage techniques with contemporary storytelling. The Heritage enamel bracelets and limited-edition Fabergé egg objets celebrate the maison’s legendary guilloché enamel techniques. Produced with extraordinary precision, these pieces embody the enduring tradition of artistic jewellery making.




NEO wears a dress by CASABLANCA. The Parisian brand emphasises high-quality materials and European production, merging contemporary fashion with an appreciation for artisanal detail. The Panthère de CARTIER earrings in rose gold with emeralds, onyx, rubellites and diamonds reflect the maison’s iconic animal motif. Cartier combines historic jewellery techniques with evolving commitments to responsible gemstone sourcing.


SAHARA wears a watch by AUDEMARS PIGUET. The Royal Oak Frosted Gold Selfwinding watch in 34mm exemplifies the brand’s mastery of high horology. Audemars Piguet integrates traditional watchmaking craftsmanship with responsible gold sourcing and a long-term commitment to sustainable luxury.
The diamond crossover ring, emerald tanzanite ring and emerald halo ring highlight FABERGÉ’s expertise in gemstone artistry. The maison continues to strengthen ethical sourcing practices while preserving its iconic craftsmanship.
CREATIVE TEAM:
Photographer / Director: LESLEY EDITH
Stylist / Producer: AOIFE MORGAN
Director of Photography: LAWRENCE ESSEX
Models: NEO at MODELS 1 and SAHARA at Premier Models
Make-up: ADAM DE CRUZ at One Represents using NARS
Hair: JOHANNA CREE BROWN using Indola Professional and Beauty Works Hair Extensions
Nails: JULIE LUONG
Set Design and Props: CHLOE LITTLEWOOD
Digital Technician: LOUIS SCHOFIELD
Fashion Assistant: MAISY DEBRETTON GORDON