Sustainable Fashion Story | Chanté for Change | South Africa
The colors of South Africa,
the shades of history,
the lights of strength,
the dream of being young.
What does luxury mean? What does change mean?
When teenagers can’t finish school,
when daughters have to become mothers...
A powerful woman is every woman.
Is every age.
Is every body.
Wearing strength is luxury.
Being acknowledged is change.
Having possibilities is luxury.
To own your story means change.
To make the change happen is luxury.
Chanté (18) is the powerful young woman that we follow through this fashion story. Guided by a team of professional enthusiasts for sustainable fashion that stand up for South African youth. The team is supported by fashion designers from Cape Town and Hamburg who are more than happy to support the initiative. Moving from her underprivileged background Chanté becomes a model of an international magazine and finds her own hidden strength and confidence.
She was born in a tiny South African village near the town Grabouw and left school at the young age of 16 when she fell pregnant with her daughter Stephanie. Together with her daughter, mother and siblings she lives in humble conditions, without proper sanitation, electricity and water supply.
Chanté’s desire of changing their conditions is as big as her feeling of powerlessness. During the photo shoot she gets motivated and manages to focus on her inner strength, her dreams and hope for the future. She feels unique and full of self-confidence. Through Chante's experience on set the team feels very inspired and encouraged moving forward with their projects to empower youngsters.
Jumpsuit by MISSFITZ. Shirt by MAISON SUNEVE. Bag by EIN GARTEN STUDIOS. Shoes by SOLE REBELS. Socks by MAXHOSA.
Sweater by ETHEL VAUGHN. Bag by EIN GARTEN STUDIOS. Trousers by LESIBA MABITSELA STUDIO. Shoes by SOLE REBELS. Socks by MAXHOSA.
Jacket by MAXHOSA. Skirt by STEFANIA MORLAND. Shoes: Stylist's own.
Shirt by BLACK VELVET CIRCUS. Scarf by AMBACHT. Trousers by ETHEL VAUGHN. Shoes: Stylist's own.
Shirt & trousers by IMPRINT. Blouse by JAN N JUNE. Wool sweater by FAIBLE AND FAILURE. Shoes: Stylist's own.
Left: Dress by MAISON SUNEVE. Coat by JAN N JUNE. Right: Jacket by MAXHOSA. Skirt by STEFANIA MORLAND.
Left: Dress by BITTEN STETTER. Earring by JONNEYGOLD. Bag by ETHEL VAUGHN. Coat by MAISON SUNEVE.
Top: Jacket by JAN N JUNE. Skirt by MAXHOSA. Shirt by IRINA ROHPETER.
All the labels featured in this Fashion Editorial have a commitment to sustainability and a common desire: ethics and aesthetics to co-exist within the modern fashion world.
Credits
Photography LENA JÜRGENSEN @LENAJUERGENSEN
Styling HEIDI FINESTONE
Model CHANTÉ MARAIS
Make Up Artist ABIGAIL PREGNOLATO / THEGIRLBOSS
Hair Stylist SALON TRIM WAVE / GRABOUW
Special Thanks ALFRA COX + GRABOUW BEAUTIFUL
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