Momad 2025: La Boutique Consciente (The Conscious Boutique) Returns With The Most Eco-Responsible Garments On Show

At the heart of Momad Madrid 2025, La Boutique Consciente emerges as more than an exhibition space — it is a manifesto for change. Curated by Belvis Soler, founder of 001.Agency and co-founder of Luxiders Magazine, this inspirational gallery brings together some of the world’s most innovative eco-responsible garment from the exhibitors showcasing in the show, offering visitors and buyers the opportunity to connect directly with the creators behind each piece.

After its successful first edition in February 2025, La Boutique Consciente returns with the guiding principles “Explore. Get Inspired. Support the Change.” The curation is defined by five criteria: Circular Innovation — from upcycling to creative recycling;  Transparency & Ethics — full traceability and fair production;  Natural Materials — organic and regenerative fibres of the highest quality; High Craftsmanship — traditional techniques and hand-crafted details; and Social Impact — fashion that empowers communities and supports solidarity projects.

Ten Looks that Redefine Conscious Fashion

Through carefully styled looks, La Boutique Consciente illustrates the diversity of sustainable luxury today. Each outfit is a narrative — weaving together heritage, innovation, and responsibility.

Look 1: Morena Toro presents a hand-embroidered cotton gauze tunic and kimono crafted with the ancestral Paraguayan techniques ao poí and ju. These pieces honour artisanship and the slow process of “mbeguekatumi.” Morena Toro honours Paraguayan artisanal tradition through the concept of “mbeguekatumi”, a slow and meticulous process passed down by women artisans. The brand also embraces creative waste reduction, transforming leftover materials into new products such as trapito rugs, while donating cotton scraps to TEXCICLO for fabric production. They work directly with master artisans in various Paraguayan cities — guardians of techniques inherited from generation to generation.

Look 2: Dando un Paseo brings a 100% bamboo dress made in Rajasthan, India, paired with Star Love alpargatas handmade in La Rioja with LWG-certified Napa leather, and a coral-thread handbag by Arte y Tejido, crafted in Colombia. Dando un Paseo understands fashion as a vehicle for social and environmental transformation. Its ethical production in artisanal workshops and family-run businesses in India ensures fair working conditions, while its commitment to sustainability is reflected in timeless, limited collections made with natural fabrics. In addition, the brand allocates part of its profits to social projects in both India and Spain. At Arte y Tejido, sustainability is embodied through artisanal production, with each bag handmade from natural fibres using traditional techniques that minimise environmental impact. The brand promotes a socially responsible model, ensuring dignified work and empowering more than 150 artisans from the Chorrera community, who preserve their cultural heritage while building a future with better opportunities.

Look 3: Susan Pinto’s organic cotton kimono and trousers from New Delhi resonate with Coral Secret’s Iraca palm basket bag from Colombia and Estrivancus Eivissa’s bespoke espardeñas handmade in Ibiza. Susan Pinto was born out of respect for nature and artisanal tradition. Each print is hand-drawn with pencil, watercolour, or acrylic, and later digitalised to be printed in a small workshop in New Delhi, where garments are crafted in organic cotton and natural silk. Its limited-edition production ensures exclusivity and avoids surplus. Coral Secret celebrates femininity and the connection with nature through handmade designs crafted from natural fibres such as cotton, silk, linen, and palm. The brand promotes ethical practices by collaborating with family-run workshops in India and women artisans in Venezuela, Ecuador, and Colombia, empowering women and local communities.

Look 4: Dérive af Buren reinterprets jeans with Colombian molas, combined with a handcrafted eco-swim top from Lúa Swimwear and Star Love’s suede alpargatas. Dérive af Buren empowers women through fashion, they tell stories and keep artisan textile traditions alive. Star Love is tradition, sustainability, and joy in every step. All of its espadrilles are produced entirely in its own factory in La Rioja, Spain, where it promotes dignified work. Each piece, crafted from organic materials, is hand-stitched with minimal use of electricity and adhesives, significantly reducing the carbon footprint and ensuring an environmentally respectful process.

Look 5: Lúa Swimwear introduces an artisanal eco-swimsuit, styled with a towel by Island Soulmates made from 22 recycled plastic bottles (GRS certified), and alpargatas by Star Love. Island Soulmates creates versatile, durable, and planet-friendly microfibre towels. Star Love is tradition, sustainability, and joy in every step. All its espadrilles are produced entirely in its own factory in La Rioja, Spain, where it fosters dignified work. Each piece, crafted from organic materials, is hand-stitched with barely any use of electricity and minimal adhesives, significantly reducing the carbon footprint and ensuring an environmentally respectful process.

Look 6: Julise Magon showcases an organic cotton shirt handcrafted in Madrid, paired with Eva Otoño’s sustainable skirt woven in Colombian women’s workshops from Hakune Eco fibres. Julise Magon sustainability is rooted in its use of premium fabric surplus to create her collections, aiming for an environmentally conscious approach by giving new life to pre-existing materialsEva Otoño is a Colombian slow fashion brand that unites the strength of architecture with the aesthetics of fashion. It produces responsibly in workshops led by women heads of household in Bogotá, using recycled textiles and reaffirming its commitment to conscious and sustainable fashion.

Look 7: Ildhorit delivers a tailored wool trouser and cotton-blend blouse produced in Málaga with BCI, GOTS, and GRS certifications. Ildhorit is a fashion brand designed and crafted in Málaga, Spain. It creates timeless garments handmade by local seamstresses, ensuring quality and sustainability in every detail. Some of its pieces use eco-responsible materials such as cotton and recycled polyester, working primarily with Spanish suppliers, as well as French and Italian ones.

Look 8: Ibiza artisan Tony Bonet offers a fringed 100% cotton total look, styled with Estrivancus Eivissa’s handwoven espardeñas. Tony Bonet Adlib is committed to creating entirely artisanal garments, crafted in his own pattern-making studio. This approach ensures the uniqueness of each piece, preserving the essence of Adlib while adapting it to contemporary trends. His collections feature rich, high-quality fabrics. Estrivancus creates artisanal pieces inspired by Ibiza’s culture. They reinterpret tradition without losing its essence, crafting sustainable fashion from product to packaging while protecting the environment. All work follows fully traditional methods.

Look 9: Elemente Clemente exhibits European linen outerwear with a water-saving digital print, matched with a Lenzing™ Ecovero™ top by Surkana and a woven Iraca bag by Coral Secret. Elemente Clemente is consciously created with responsibly chosen materials, crafted in Europe and in their long-term partner facility in Tunisia. With a focus on timeless design and ecological responsibility, each bi-annual collection presents effortless silhouettes designed to emphasise the individuality of the wearer.

Look 10: Surkana’s GOTS-certified organic cotton dress is combined with a fique bag from Arte y Tejido, empowering more than 150 artisans in Colombia.  Surkana is a fashion brand that goes beyond trends, merging its collections with a strong commitment to sustainability. Each season, it strengthens its environmental responsibility by using sustainable practices and prioritising natural and recycled fabrics such as Aloe vera, EcoVero, bamboo viscose, and plant-based Lyocell, ensuring comfort and care for the skin.

La Boutique Consciente, A Movement Inside MOMAD

In a trade show often dominated by large-scale fashion businesses, La Boutique Consciente stands as a space for reflection and inspiration. It proves that fashion can be beautiful, luxurious, and desirable while remaining ethical, circular, and socially engaged. As visitors walk through its curated gallery, they are invited to not only admire the collections but to support the creators shaping a better future for fashion.