Outstanding Styling and Education | Meet The First Neonyt Installation



At its fashion installation on Tuesday, 18 January 2022, Neonyt brought the fashion industry together at Frankfurt Fashion Week for the first time. The guests became part of an exclusive presentation of carefully curated multi-brand looks with a focus on sustainability.


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It is Tuesday, 5:30 pm. Neonyt – the community platform for fashion, sustainability and innovation – celebrates its debut in its new home of Frankfurt am Main. As part of Frankfurt Fashion Week (FFW), Atelier Lihotzky at Danzig am Platz in Frankfurt’s Ostend district is turned into a stage. Independent and newcomer labels met established brands and designer pieces, which were creatively showcased by 13 models in stylishly curated multi-brand looks.

Local colour: fashion people, industry insiders, sustainability experts and stakeholders from politics and the media come together in line with the current COVID regulations to be inspired by the latest sustainable fashion trends.




The focal topics of the installation were Air, Water, Circularity and Social. Water and Air already played a key role for Neonyt in previous seasons. Circularity was also chosen as one of the future topics of the industry and Social puts the focus on the people working in the supply chains.

More than just fashion: going beyond the visual components, the creative showcasing of the outfits in the fashion presentation was accompanied by audio and sound recordings with facts and questions about sustainable fashion, supported by large-format backgrounds. Following the Neonyt installation, visitors to Atelier Lihotzky were able to watch the ‘Continuous Love’ show by the Fashion Council Germany (FCG) with collections by Susumu Ai and other members of the FCG, as part of the Frankfurt Stage.

“Finally getting together again, finally being able to experience sustainable fashion live and in person – we’ve been waiting a long time for this. And what can I say? It has surpassed all our expectations: the first Neonyt installation was a resounding success. From the participating brands to the creative concept, the audience and our location – everything was spot on. I am particularly pleased that after such a long break we were able to offer the sector a meeting place where they could come and be inspired and connect, albeit on a smaller scale than we’re used to,” says Bettina Bär, Show Director of Neonyt. “This was a great prelude in our new home of Frankfurt. With the summer edition of Neonyt, we’ll be able to send out an important signal for the transformation of the international fashion industry, finally operating at full capacity once again – and I can’t wait.”