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Happening between 12 and the 15 of October, the festival emphasizes its progressive and supportive vision it has since the foundation by Jean-Pierre Blanc: Since 1986, the festival has been aiming to promote young talents in fashion creation through competition. Later in 1997, the festival added a competition for emerging photographers and since 2016, there is support for the fashion accessory designers.
Being known as the world’s oldest fashion competition for young professionals, the International Festival of Fashion, Photography and Accessories at Hyeres provides assistance, financial support, craftsmanship intensification, publishing instruments, residency and more to the winners of competitions. Sponsored by various companies and brands, such as CHANEL, le19M, Premiére Vision, Hermes, lvmh, Galeries Lafayette and more; the talents of fashion and photography who want their voices to be heard benefit from this chance and celebrate their creative disciplines through the festival.
© Fengyuan
© Tiago Bessa
© Norman Mabire Larguier
The prizes of fashion this year are named under “Grand Prix of the Jury Premiére Vision”, “The le19m Metiers d’art Prize”, “Mercedes-Benz Sustainability Prize” and “L’atelier des matieres Prize” while a new fashion grant is added to the competition: Sterling International. The Michael Boroian-founded boutique firm which focuses on executive search in the areas of fashion and luxury and reflects the firm’s valuable experiences as an assisting support (and even more!) to the prize-winners.
The Jury of the Fashion Competition have different backgrounds, experiences and a rich variety of perspectives which makes the competition more and more exciting for both the participators and the followers. The Jury list is below.
Just like the Jury, the Finalists portray a stimulating list, with their various backgrounds from Europe to Asia.
© Igor Dieryck
© Maria Baolis
© Kin Coedel
Besides the American Vintage Photography Prize, this year, the new photography prize by the 7L is welcomed at the Hyeres. “The 7L Photography Grand Jury Prize” is a new version of “The Photography Grand Jury Prize” where the inspiration is taken from the 7L bookshop, founded by legendary Karl Lagerfeld in Paris. Standing for 7, rue de Lille, in Paris and Karl’s favorite number; 7L celebrates Lagerfeld’s fusion of interest between photography and books. The prize winner will be supported by 7L with the production of a book published by Editions 7L and a book launch event, including an exhibition.
The Jury of Photography is full of names that are homage to the art of photography by their existence themselves.
The exciting finalist list is:
© Xin-Yu Weng
© Victor Salinier
Prized with the “Grand Prix of the Accessories Jury” and “The Hermes Fashion Accessories Prize”; the competition welcomes several talented accessory designers as finalists and simultaneously gives them the chance to show themselves to the mind-blowingly talented and successful designers from jury, such as Alan Crocetti.
The jury list is below.
The finalists are:
While Hyeres hosts these promising competitions for the fashion industry and photography, there will be exhibitions and cultural workshops continuing during the festival. For instance, Le Garde-Robe de Marie Laure de Noailles will be open between October 12th to January 14th and will be curated by Emilie Hammen. The participating fashion houses to this exhibition can be exemplified with Schiaparelli, CHANEL, Lanvin, Rabanne and more.
As a photography event, Paul Rousteau’s photographic commission ‘Paul, la plage, les peintres’ will be open from November 24th to January 14th at Villa Noailles, with the participation of the guest artists such as Florent Groc, Marion Bataillard and Jean Claracq.
Partnered with a rich catalogue, from Toulon Province to Chanel and LVMH, Premiére Vision, Mercedes and Kering Group; The International Festival of Fashion, Photography and Accessories promises a lot to witness and take cue from.
Words:
Tolga Rahmalaroglu
Luxiders Magazine Contributor