With the German Sustain Concept, the Fashion Council Germany (FCG) has launched a new programme to support young designers and fashion labels focusing on sustainability in partnership with Neonyt, the global hub for fashion, sustainability and innovation by Messe Frankfurt, Bikini Berlin and Showroom.de. Applications for the development programme are now being accepted by the FCG. The closing date for applications is 31 December, 2018.
In January 2019, the ten finalists will present their brands and concepts to a judging panel made up of high-calibre representatives from the industry. These representatives will choose three winners who will then participate in an comprehensive coaching programme run by the Fashion Council Germany. The programme includes workshops on the themes of sourcing, distribution, marketing and business as well as acting as an intermediary to establish contact to relevant market participants. In the final phase, the designers, supported by specialist coaches, will actively implement what they have learnt and present their results.
Images from fashion show "Greenshowroom Selected", July 2018. © Alexander Koemer / Getty Images for MBFW.
As Mandie Bienek, Member of the Board of the FCG, says: "It is a particular honour for the Council to advise and promote Germany's creative talent and at the same time strengthen Germany's position as a fashion location for the future. Thanks to our members in the field of media, sales, retail and industry, we can use tailored support programmes to smooth the way to a successful future for new talent. A future in which sustainability will no doubt dominate the everyday workings of the fashion industry".
+ Terms and conditions regarding applications: Fashion Council Germany