Argentinian Patagonia | Sustainable Tourism In The End Of The World



Dramatic mountain peaks, bewitching glaciers, vast nature and an array of unique wildlife, is Patagonia an enchanted land in the End of the world? Let’s dive into its magic.



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Overseas travel might not be recommended yet this summer, so we wanted to take you on a journey to the end of the world: The Argentinian Patagonia. The Argentinian Patagonia covers roughly 400.000 square miles (almost two times the size of the UK), and it starts south of the province of Rio Negro. Its territory is divided in five provinces, all the way from the Lake District in Rio Negro, passing through the the Glaciers National Park, down to the globe’s southernmost city, Tierra del Fuego (And that is where we want to start our journey today).

We will start our digital voyage in the end of the world, Tierra del Fuego, jumping-off point for Antarctic cruises and crab fishing expeditions; all the way up until Bariloche, recognized for its cuisine, vibrant city and architecture. The Argentinian Patagonia is a nature lover’s dream, and in hopes to preserving its magic and be respectful of the communities living there, we spoke with Virginia, Andrea and Agustina from Mater, a sustainable travel company with base in Buenos Aires, who helped us recreate a journey through the majestic End of the World. 

“Sustainable tourism is not a classification. Rather, it is a way of traveling, it is to take, to broaden awareness in the environmental, social, cultural and economic aspects, which would be the three axes of sustainability.” Virginia Landetcheverry said, founder of Mater Tourism. By taking this three axes of sustainability in mind, we will start our digital expedition. 


Video: Expedition "Glaciar Sur Aventura" (Glaciar south adventure) | Courtesy of Mater 



Virginia said, and we could not agree more. We stated it before in a previous article: the impact that the tourism industry has on the environment is worrisome; and we as travelers must address it, looking for ways to offset as much as possible our carbon footprint. But what many times flies under the radar is the fact that Tourism is transversal to many aspects of life; and to many people and communities. In order to extrapolate sustainability into the tourism industry, we must work with the communities involved. Respect local communities, respect their work and their traditions. 

Respect for local communities that put their hard work, and many times live off the tourism industry that takes place in many towns in Patagonia and all around the world, must come from acknowledging their value. The time they put to create the goods and clothing they produce and sale, added to the sustainable materials employed in their production must be translated into the value that we as tourist are willing to give them. Sustainability, as Virgina said, is all about luxury; and what can be more luxurious than a hand made sustainable garment or piece made from local artisans? 


“All of us who are in the tourism business are agents of change because they have the possibility of giving a voice where there is none. And to be part of a social, environmental and economic change that is taking place in the world.” Virginia stated.


 +  Words: Leila Salinas, Luxiders Magazine 

Journalist | Berlin-based 

Connect with her on LinkedIn or Instagram (@leisalinas)