As Chief Marketing Officer and Executive Vice President at Hyundai Motor Company Wonhong Cho claims: “At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post COVID-19 world. Through Re:Style 2020 we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to. By demonstrating that discarded resources can be reimagined into valuable products, Hyundai Motor encourages more industries to see waste as a recreative opportunity and to work collaboratively toward an environmentally accountable and economically efficient future.”
The fashion revealed itself in the form of jumpsuits made from upcycled denim and leather scraps, a white and blue floral pattern printed onto recycled airbag fabric designed by Richard Quinn, a vest made out of discarded seatbelt webbing and airbag material.
The interesting part of this launch is that the revenue from the sales of the goods will be donated to the BFC (British Fashion Council’s Institute of Positive Fashion), a platform designed to celebrate industry best practice and encourage future business decisions to create positive change.
Both the fashion and automobile industry have an enormous environmental footprint, this is why transforming car scraps into fashion can be a catalyst for change and, at the same time, it helps designers be part of a more circular future. It is encouraging to see that not only fashion companies are working towards a more ethical production, but the automobile industry is engaged as well in fighting for a more sustainable future.
+ Words: Sofia Sovera, Luxiders Magazine editor