Milano Fashion Week Men’s F/W 21 | Sustainable Collections

We are one year into the “new normal” and the fashion show this year was conceived in its “Phygital” version, meaning only 5 fashion shows could be physically attended, while the other 32 were featured in their full-digital version on the dedicated platform of the official website of the “Camera Nazionale della Moda Italiana”.

Numerous designers such as Fendi, Etro, D&G have stayed true to the IRL Fashion Show after last September. On the other hand, Ermenegildo Zegna, Prada, MGSM and others have hosted a stunning digital show that was worth logging in for.

FENDI

Fendi rocked the show with its dystopic utilitarian looking theme, retro-futuristic undertones and bright colours, giving the collection a playfully comfortable look.

PRADA

A beautiful geometric show co-created by Raf Simons and Miuccia Prada.The unreal ‘non-space’ of the Prada F/W fashion show was designed by architect Rem Koolhaas and his studio AMO. It featured panels of bright faux fur, marble with the Prada Green signature, resin and plaster, creating a perfect harmony between the background and the models wearing the designs. “Possible feelings” is the meaning the designer wanted to convey through the collection, narrating stories about the human body and its freedom, about a need for contact and sensations and everything the world needs in times of a pandemic and restrictions.

ETRO

Iconic, unconventional, personal. These are the three main themes of the collection, that continue to integrate sustainability, featuring maxi recycled wool sweaters with collared shirts. Neon blue tones, yellow and pink, the Etro men’s fall-winter fashion show is launching a message of hope and trust and celebrating variety, layers and patterns.

SPYDER

High performance sportswear brand Spyder kicks off their new campaign with a dynamic range, with bright neon colours and graphic lines, emphasizing a new era. The show was presented digitally in chapter, each having a different theme. 

ERMENEGILDO ZEGNA

Zegna’s new collection (RE)SET celebrates (Re)Tailoring the modern man. The F/W campaign 21 was artistically directed by Alessandro Sartori. This time the designs seems to steer away from tradition, presenting a more contemporary shift. The collection features jackets in suede or felted cashmere, pockets cut on the hip and fine knit or turtlenecks.

MSGM

Massimo Giorgietti mused: “Mountains are about solitude, oxygen, breath-their energy so potent.” The MSGM f/w 21 men’s collection called “Vertigine” (Italian for “Vertigo”), captures the dizzy sensation of being in the mountains and the powerful feeling of experiencing such naturalistic magnitude. The collection presents high-performance techno gear and a retro-tinged sophisticated style.