Moët & Chandon Stands For Nature And Sustainability At Toast for a Cause

Berlin dresses up for a good cause. On 8 November, glamour and fun were the main protagonists at "Effervescence", an event organised by Moët & Chandon in the Bärensaal Berlin to celebrate its commitment to sustainability. Moët & Chandon invited yesterday 170 guests to raise their champagne glasses and support the "Toast for a Cause" for a charitable cause. We, at Luxiders Magazine, were proud to be part of this cause.

The Toast for a Good Cause is  a very special moment, an important concern for the Maison Moët & Chandon to the preservation of our nature and resources. But wha exactly is it? This beautiful gesture of generosity, first seen on the Hollywood red carpet in 2009, has become a worldwide tradition and symbolises the House's social responsibility and commitment to the environment.

As part of the Moët & Chandon Effervescence Celebration, the luxury brand is supporting the Berwaldprojekt e.V. with a donation to help restore Berlin's forests to their natural state. A total of 1743 trees will be donated; the number of trees symbolises the founding year of the champagne house.

The purpose of the association Berwaldprojekt e.V is the protection, preservation and care of the forest, especially the mountain forest and the cultural landscapes, as well as the promotion of understanding for the interrelationships in nature, the concerns of the forest and the dependence of humans on these bases of life.

To this end, Berwaldprojekt works with volunteers in forests, moors and open-land biotopes at various locations in Germany. The aim of the work assignments is to to preserve the diverse functions of the ecosystems to make the participants aware of the importance of and the threats to our natural livelihoods to encourage a broad public to use natural resources in a way that is compatible with nature.