We understand that Swedes don’t like to boast, but they do have a knack for how to live a good and content life. They consistently placed in the world's top 10 happiest people, and with the lagom—not too much, not too little—way of living, where everything is done in moderation, it seems that they never get stress out. But for one particular city, Gothenburg, they don’t want to do lagom in pursuing green living and perceives sustainability as paramount.

Gothenburg has 95% green certified hotels, 97% of its public transport running on renewable energy, the airport is certified to the highest level of the Airport Carbon Accreditation scheme and numerous restaurants flaunted with ecolabels awards. By 2030 this city has an aspiration for being fossil-independent. No wonder this city also labelled a European Capital of Smart Tourism 2020 by the European Commission.

"Our ambition has been to create a fantastic city to live in, featuring a broad offering and taking both the environment and people into consideration. Many bold, determined, innovative people and organizations contribute towards – and share – our vision for sustainable development." - Katarina Torstensson, Sustainability Officer at Göteborg & Co.