How would you imagine the journey to sustainable luxury? Livia and Colin Firth and Caroline Scheufele, co-president of Chopard, give us a clue. They organized last 23rd May an event in recognition of Chopard’s commitment to sustainability and social justice. Specifically, they celebrated five years of The Journey to Sustainable Luxury. But, how?
Sustainable luxury: crafted from ethical gold certified Fairmined
Guests at the event were treated to a private viewing of this year’s iconic Palme d’or. Especially created to celebrate the 70th anniversary of the Cannes Film Festival, this year’s award is crafted from ethical gold certified Fairmined and features diamonds from RJC certified suppliers.
Handcrafted from ethical gold certified Fairmined, Palme d’Or award 2017, captures the exceptional relationship between the Swiss jeweler Chopard and the Cannes Film Festival.
Also on display was the wonderful Garden of Kalahari. This exquisite high jewellery set comprising a necklace, earrings, rings, a bracelet and a watch is crafted from one single 342ct rough diamond of the most perfect purity, the Queen of Kalahari. Discovered in Botswana in Lucara’s Karowe mine, the Queen of Kalahari story has captured imaginations across the jewellery industry, with every step of its journey assessed by Eco-Age using the GCC Principles of Sustainable Excellence.
© Dave Benett.
Beauty, excellence, pleasure and ethical values
The lunch celebrated new stories too. Chopard’s new High Perfumery Chopard Collection, Avant-Première, a limited edition fragrance begins the next chapter in The Journey to Sustainable Luxury, Chopard’s multi-year business sustainability strategy. Four stunning fragrances that support and promote Chopard’s idea of luxury: a unique alliance of beauty, excellence, pleasure and ethical values.
Symbolizing the bond between Chopard and the Cannes Film Festival, the bottle designed by Caroline Scheufele features a Palme D’Or-inspired frond encircling the neck of a gold and deep blue flacon to create a sculptural, jewel-like cap. The fragrance is presented in a luxurious black case imprinted with the iconic 19-leaf palme.