Last 24th February, Colin and Livia Firth with Caroline Scheufele, host their annual intimate dinner at the iconic Sunset Tower, to celebrate The Green Carpet Challenge and The Journey to Sustainable Luxury before the Oscars on Sunday.
The event was held in honor of Eco-Age’s work with Chopard and its multi-year program The Journey to Sustainable Luxury. Just ahead of the Oscars, Livia Firth brought her Green Carpet Challenge to La La Land. It also helped that actress Emma Stone was on hand in a dazzling frock to toast the environmentally conscious initiative started by Livia Firth.
Joining the Academy Award nominated Emma Stone were some of her fellow nominees and peers, including Meryl Streep and Ruth Negga. Also, Kevin Bacon, Patricia Clarkson, Tom Ford, Richard Buckley, Mick Jagger, Sam and Aaron Taylor Johnson, Derek Blasberg and many more joined Colin and Livia in a private dinner where they toasted the leadership of Chopard’s co-president Caroline Scheufele to drive her industry towards more sustainable and ethical practices.
The Journey to Sustainable Luxury is Chopard’s commitment to a multi-year programme to achieve sustainable luxury. The goal is to improve the environment and the lives of those at the very beginning of the supply chain.
The Journey to Sustainable Luxury began when Chopard, with Eco-Age, forged a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM). The luxury jewellery and watch company became the world’s first watch and luxury jewellery company to enable mining communities to reach Fairmined gold certification as well as providing training, social welfare and environmental support.
Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, announced four days ago the world’s first Green Carpet Fashion Awards, Italia 2017, which are built on sustainable values.
The awards will be held at the iconic Teatro alla Scala, Milan on 24 September 2017, during Milan Women’s Fashion Week and will feature major brands such as Fendi, Giorgio Armani, Gucci, Prada and Valentino as well as emerging designers, whose vision and creativity represent the future of fashion.
A new emerging designers competition has been created specifically for the Green Carpet Fashion Awards, Italia 2017. Featuring a prestigious international panel of industry experts, entrance will be via a bespoke digital platform. The competition will launch in March 2017.
Carlo Calenda, Minister of Economic Development for Italy, said: Italy’s unique position as a centre of artisanal skills and handcrafting excellence, combined with design, manufacturing and production leadership has for too long been assailed by cheap imports and manufacturing off-shore. What is now clear, to differentiate brand ‘Made in Italy’, will be the quality of our design and unparalleled skills of our people. These are our sustainable values which we need to nurture and ensure they encompass all that we do – this will uniquely differentiate Italy in the eyes of the world.
Carlo Capasa, Chairman of CNMI, said: Sustainability is the central pillar of CNMI’s vision of fashion for Italy. In the last few years we have worked on plans with a number of leading fashion brands to make Italy a global leader in this industry. This celebratory event will present that vision to the world in a highly innovative and contemporary fusion of glamour and creativity that’s uniquely Italian.
Livia Firth, Founder and Creative Director of Eco-Age, said: This is what sustainability is – Italy is the steward of a unique design heritage, of which I have always been supremely proud. But this must now be developed and built on the values of environmental protection and social justice in our supply chains, which will uniquely allow Italy to be the added value designer and manufacturer on the global fashion stage.
This event will celebrate Italy’s greatest designers and luxury brands together with emerging designers for the first time. Each fashion house will work with Eco-Age to create a look following the rigorous GCC validation criteria, that will exemplify brand Made in Italy.
CNMI, in cooperation with Eco-Age, will also create a programme for emerging Italian designers, that will recognise outstanding emerging fashion designers in Italy and from around the world, whose entire collection, or principal elements of it, are produced in Italy. Applications open 1st March and last until 14th April 2017.