After graduating from the School of Fine Arts in Toulouse, Arthur Avellano has launched its eponymous brand, Avellano. With his graduation collection, Arthur catches the eye and wins the Who’s next: best graduate collection prize. Yet, it is the latex used in his collection that has driven the attention of many. “Latex has often been related to fetishism, but I think designers are starting to realise that it's a natural fabric which makes it very interesting in today's discussions about ecology and ethical issues”, says the designer. In collaboration with specialized laboratories, he inscribes the originality of his brand in an innovative textile research by developing his own material, a hybrid latex, with properties of use close to leather but retains its texture, its fall and its unique reflection. "It is a noble and natural material that does not kill animals, does not cut down trees and isn't plastic either."