The statistics from recent Black Fridays are staggering. In Ireland alone, in 2021 AIB released data stating that €25K was spent per minute from account holders with €8k of that being on clothes. In the UK, £9.42 billion was spent over Black Friday weekend and Cyber Monday with the US totalling $19.8 billion over the weekend. Now, people are free to spend their money however they choose, we all work hard and we all deserve to treat ourselves or others, or get a good deal on Christmas presents however, do we do this with an environmental consciousness?
Every year 100 billion tonnes of clothes are produced with 73% going to landfill and only 1% being up-cycled into new garments. This is according to Greenisthenewblack.com, a website that promotes sustainability and shines an interesting light on the greenwashing-ways of the larger fast-fashion conglomerates. So, out of the €8,000 per minute spent on clothes here in Ireland, only 1% of this has been sustainably up-cycled or recycled from previous garments.
The question then remains; do we need these clothes? Black Friday and Cyber weekend seem to be used as a mechanism for people to mindlessly overconsume items we don't need or probably wouldn't even want at full price, purely because of their cheaper. In 2020, Pretty Little Thing took over their social media with their 99% off sale. I saw tweets and comments from people saying that they had gotten 20 items for under €5. Shein, another relentless monster, advertised similar prices which had women and girls grabbing as much as they could as if their lives depended on it. Taking these two brands, both of whom have faced major public backlash due to their working conditions and treatment of their workers, still continue to be supported by the masses for their ill-quality, unethically and unsustainably made clothes due to their ridiculously cheap prices over this weekend. One must take a step back and think about who and what we are supporting.