Demain Il Fera Jour | The Brand Building On The Past To Shape The Future
Step into a world where urban culture meets luxury fashion with Demain Il Fera Jour. Inspired by the evocative phrase “Demain, il fera jour” — tomorrow is another day — Demain draws from the fashion sensibilities of the eighties and nineties, offering a nostalgic yet modern aesthetic. Committed to sustainability, David Carette, creative director at Demain, makes conscious choices whilst blending contemporary style with the urban edge of city life.
URBAN ELEGANCE
Demain Il Fera Jour’s essence lies in its unique blend of influences from iconic figures and subcultures. Within the brand’s DNA is an infusion of the rebellious energy of 90’s skateboarding, the eclectic rhythms of the Beastie Boys, and the innovative styles of artists like Missy Elliot and Ellen Allien. This dynamic mix creates a vibrancy that pays homage to a transformative era, leaving a lasting impact on contemporary style. Each piece is a living tribute to these influences, ensuring a bold, expressive aesthetic that resonates with modern urban culture.
VISION FOR TOMORROW
The vision for Demain Il Fera Jour looks beyond the past and surpasses fashion. The phrase “Demain, Il Fera Jour” reflects the belief in a hopeful tomorrow, a sentiment that permeates every collection. Each series is built around a comprehensive concept, reflecting the holistic dynamic of the brand. Carette’s dedication to encapsulating emotions, aspiration, and visions for a brighter future is evident in the brand’s success. Demain Il Fera Jour has gained international attention, adorning the shelves of top boutiques worldwide. Despite this success, the brand remains grounded in Carette’s ethos of creating a better future through fashion.
“Inspired by the essence of ‘Demain, il fera jour’, our collections encapsulate emotions, aspirations and visions for a hopeful tomorrow” – David Carette.
FASHION FOR ALL
The brand is a celebration of inclusivity in every sense. Demain Il Fera Jour ensures that everyone finds something that resonates with their personal style, offering tailored cuts for women, men, and non-binary individuals. David Carette considers all factors during the fashion creation process, from sustainability to unisex design. Each collection speaks to the diverse and dynamic nature of urban life, providing effortlessly chic styles that transition seamlessly from day to night. Pieces are crafted from premium organic cotton and produced in the EU, emphasising ethical practices.
“Inspired by the essence of ‘Demain, il fera jour’, our collections encapsulate emotions, aspirations and visions for a hopeful tomorrow” – David Carette.
DAVID CARETTE, CREATIVE DIRECTOR AT DEMAIN
Born and based in Brussels, David Carette’s multifaceted artistic journey is the driving force behind Demain Il Fera Jour. His background in photography, filmmaking, and design has culminated in a truly visionary approach to fashion. The creative studio transcends geographical boundaries and artistic narratives, capturing untold stories and provoking profound emotions. Carette’s work is shaped by his cinematic influence, which adds narrative depth to each collection. For Carette, complete freedom of expression is paramount, allowing him to create without the pressure of convincing others to subscribe to his vision. This unwavering dedication solidifies Demain Il Fera Jour as a truly captivating brand in the luxury fashion industry.
JOIN THE MOVEMENT
Experience the eclectic charm and sophisticated edge of Demain Il Fera Jour. Visit demainilferajour.com and follow @demain_ilferajour on instagram to stay updated on the latest collections and join a community that celebrates individuality, creativity, and a brighter future.
