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MOMAD, the International Fashion, Textile, Footwear and Accessories event, organised by IFEMA MADRID, will include among its exhibitors a selection of proposals that are committed to reducing their impact on the environment. Almost 30 fashion brands with a long commercial history will present sustainable fashion lines within their lookbook. This shows that the commitment to a circular, sustainable economy is increasingly being transferred to all the brands presenting their collections at the fair. Brands with 100% sustainable collections, such as Wisuland, Hemper, Awita, Capsula Organic Brand and Texlimca, will also participate in the event.
Numerous long-established fashion brands have confirmed that they will be presenting new sustainable fashion lines at the next edition of MOMAD, that expands the "sustainability" brand to all fashion brands that have a line created with sustainable dyes in their catalogue. In addition, the organisers have decided to once again dedicate an exclusive space to 100% sustainable fashion brands (what we know as the "Sustainable Experience").
This once again demonstrates that fashion is developing in accordance with the conclusions of the European Fashion Report 2021 published by YouGov, which highlights that 42% of consumers confirm the importance of buying ecological and environmentally responsible clothing. Specifically, in Spain, this figure reaches 56%. In addition to this data, this information shows that 39% of buyers indicate that sustainable fabrics and materials are the most important ecological criteria when buying clothes. This data is also reinforced in the Shaking Sustainability in the fashion business report, which recognises that 96% of fashion brands consider sustainability to be a brand attribute with a high impact on the current and future development of their company.
MOMAD has supported this trend from the outset, which is why in Spain the event has become the place where all brands that are committed to sustainability in fashion meet with the aim of generating new clients, finding contacts and creating synergies with other brands in this sector.
In parallel, sustainability will also be the focus of some of the presentations to be held in the conference area that MOMAD is organising with Madridjoya. At this forum, visitors will have the opportunity to hear presentations from the world of fashion, jewellery, watchmaking and goldsmithing, such as the one by ModaEspaña, focusing on sustainability as a strategy in the world of fashion and how to adapt the company to create value, taking into account the triple line involving environmental, social and financial impact.
At the same time, visitors can also access the LIVE CONNECT digital platform where they can create a new meeting and business space for this lifestyle sector, and which can be accessed with the MOMAD entrance ticket.