A Sustainable Experience with stylish fashion in Madrid
Sustainable fashion continues to gain prominence at the most important fashion fair in Spain, Momad Metrópolis, which will open its doors next friday, 7th September, to showcase the novelties of almost 900 fashion brands. 43 of them are sustainable. They will be located at the Sustainable Experience Area.
The sixth edition of Momad Metropolis and Momad Shoes, organized by IFEMA, which will run from 7 to 9 September at the Feria de Madrid and will allocate a large area to sustainable fashion, using the specialized Sustainable Experience area. This sector, with more than 43 companies at this edition, continues to gain prominence within what Momad has to offer on a more general level. It has grown by 10% compared to last February, occupying 15% more surface area.
Companies participating in the Sustainable Experience are committed to production processes which respect the environment and that are governed by responsible social and economic criteria. A model which more and more firms are committed to, in addition to being part of a process which takes into account both raw materials and their origin, the different stages of the manufacturing process and even recycling, as much as the final presentation to the customer.
On Saturday 8 September, Sustainable Fashion will focus Momad Forum activities by holding of various presentations, round tables, exhibitions and workshops on this theme.
The casual looks by Magan, the extraordinary kimonos by Avasan, the ultra-modern shoes by Suela Shoes, the chic elegance by Sylvia Calvo... Sustainable Experience will show a large exhibition of unique collections born with a ethical and ecological DNA.
MB Mallorca, Momoc, Anuscas Family, Coba Complementos, Tadoro Tuduri, Beatriz Constán, Brissus, Souls Iberia, Leo Jiménez, Artaps, Root Sunglasses & Watches, Averse, Intiferreira, Ines De La Calzada, Inia Nandez, Jostun, La Higuera de Grazalema, Ray Musgo, Magan, Maria Hurtado, Miropavintage, Soruka, Coeli, D-Raiz, Hammerhoj Design, D'Talhes, Skbags & Gifts, Suela, Two Hands Madrid, Castor Sunglasses and Gotaskaen Upcycling are some of the companies participating in this edition of the Sustainable Experience, with designs for women's, men's and children's fashion, footwear, leather goods, bathing costumes, costume jewellery, accessories, paraphernalia, glasses, watches and items from associated industries. Portugal, Australia, Finland, Holland, Belgium, Mexico and Spain are the countries represented in this area.
Likewise, the Sustainable Fashion Associations of Spain (AMSE), Murcia (MSM) and Madrid (MSMAD) will display the work carried out by their associates and will share their knowledge. In addition, the Slow Fashion Next training platform, the Inescop technology centre and the German Luxiders Magazine, which specializes in Sustainable Fashion, will also be present.
Kimono de Avasan. Imagen Street Style Madrid © Luxiders x Sera Zelva.
A date with the sustainable know-how
The events on Saturday 8 September at MOMAD Forum will be focused on Sustainable Fashion. With the title: What materials should I use and why should I want to be a designer of Sustainable Fashion?, Gema Gómez, from the company Slow Fashion Next, will give us her opinion on this subject. Mikel Feijoo Elzo, founder and CEO of SKFK, will talk about Sustainable Fashion. How, when and what qualifications to obtain. On the other hand, there will be a round table on The Total Look of sustainable fashion, visual value and emotional value, moderated by Susana Vela Covisa, coordinator of the Sustainable Experience, in which Belvis Soler, Founder and Director of Luxiders Magazine will participate; as will María López Escorial, Social Innovation Consultant, editor of Planeta Futuro of El País and Business Commitment; and Marisa Fatás, Fashion Media Editor and Content Director for VEIN Magazine.
Luxiders Magazine will participate at a round table on "The Total Look of sustainable fashion, visual value and emotional value", moderated by Susana Vela Covisa, coordinator of the Sustainable Experience. María López Escorial, Social Innovation Consultant, editor of Planeta Futuro of El País and Business Commitment; and Marisa Fatás, Fashion Media Editor and Content Director for VEIN Magazine will also participate with us. ¿We see you there?
After that, Paula Gorini, President of the Sustainable Fashion Association of Murcia, will give a presentation on Sustainable Fashion and textile production. Other ways of producing are possible. During the day on Saturday, there will be a presentation on how to identify garments made within sustainable parameters: Slow Fashion Labels VS Fast Fashion Labels. Learn to read clothing labels, by Marina López, President of the Sustainable Fashion Association of Spain.
With regards the Circular Economy, a panel discussion will be held on: The Circular Economy and its application to the textile industry, from treating waste to its application in fashion. Participating in this debate will be Anabel Rodríguez, the President of the Foundation for the Circular Economy; Paloma García López, the President of the Sustainable Fashion Association of Madrid; and Sylvia Calvo, a Designer specialized in the Circular Economy.
Using pelts in fashion: Animal skin VS. Vegan skin will be the topic of another panel discussion, moderated by Susana Vela, in which the speakers will be Ana Belén Muñoz, Head of the Department of the Environment of INESCOP, and Gema Gómez, Director of Slow Fashion Next.
Green-Working
Along with all this, the Sustainable Experience will also have a Green-Working space, where participating companies can interact with each other or with external agents, providing or asking for what they need in order to continue in optimum conditions with the development and expansion of their brands. This Green-Working space was prompted in response to the growing needs of sustainable fashion companies to find materials and services related to production.
