Momad Madrid adoptes sustainability as a cross-cutting facet

Momad Madrid, the most important fashion fair in Spain, has sold out all its exhibition space, with more than 300 brands set to show at the next edition of MOMAD. This time, the fair has underlined its commitment to sustainability. As well as a specific area with brands that champion sustainable products, sustainability will be a differential factor in the exhibitor’s collections.

This is how Momad Madrid wants to encourage exhibitors to work in this direction, which is why it supports firms that exhibit sustainable collections, even if they were not created for the purpose. 

Visitors will find sustainability everywhere at MOMAD Madrid, integrated in all areas and in the companies’ philosophy.

Among the 100% sustainable exhibitors at the exhibition, Tartaruga and Fuga stand out.

TARTARUGA bases its proposals on slow fashion, advocating timeless, high quality garments, with glamour, design and its own colouring based on vegetable dyes that last over time. Fleeing from the fast fashion of industrialised mass consumption, Tartaruga promote the traceability of garments, so that the consumer can know how and under what conditions they were made, conceiving fashion from an ethical point of view. Tartaruga is a brand based on the romantic component and the charm of "handmade". They are garments with no expiry date and with patterns suitable for all types of women.

FUGA is a unique pret-a-porter vegan fashion brand made only with recycled fabrics, complemented with accessories and handmade high quality materials. Fuga offers and values the quality and design in each capsule collection, along with the exclusivity of their own brand prints and handmade manufacturing away from large mass production, providing its own identity to each of its designs. All garments are made entirely in Spain, which allows the brand to have direct control over each garment, which is obviously reflected in the final result.

A BIG FAIR ENCOURAGING BRANDS TO BECOME MORE SUSTAINABLE

The trade fair will host companies from 18 different countries, making it an all-around event and a huge visitor attraction. There will be firms from countries such as Germany, France, Denmark, Italy, Greece, Portugal, the United Kingdom, Poland and Turkey in Europe; Paraguay, Venezuela, Colombia and the USA in America; India, Indonesia and Pakistan in Asia; and Australia.

A total of 300 brands will feature in the exhibitor’s catalogue at the upcoming edition of MOMAD. 

At the Sustainable Experience area, brands will present their proposals to promote sustainability and environmental, social and economic responsibility in the fashion industry.

This trade show will have a Textile Manufacturing area to present the latest collections and trend in the fashion world for Spring-Summer ‘23 and Autumn-Winter ‘22-23. Footwear and Accessories, a showcase for this season’s creations and proposals from national and international firms. At the same time, the EGO programme will focus on different collections and bold designs by new brands and young creators. Visitors will also find a Sustainable Experience area, where brands present their proposals to promote sustainability and environmental, social and economic responsibility in the fashion industry; and Point of Sale Services, a space dedicated to innovative solutions for Retail, packaging and mannequins.

Once again, MOMAD wants to reward emerging creators and companies. That’s why #MOMADTalents by ISEM is back to showcase new brands and designers with a maximum of three seasons in the market. The winners will show their innovative proposals on a stand at zero cost.

MOMAD will take place from Friday, 16 September to Sunday, 18 September from 9.30 to 19.00 – and on the last day until 18.00 - in Hall 8 at IFEMA MADRID, coinciding with Intergift in Halls 3, 5, 7 and 9, Bisutex in Hall 4 and Madridjoya in Halls 1 and 6.