Ooho! Eat water, my friend!

It is time to eat water instead of drinking it. Yes, yes. And stop the production of plastic bottles that only serve to pollute our oceans and our planet. It is time to drink water bubbles, exploit them in our mouths and enjoy the taste of sustainable packaging: Ooho!

Ooho!: a WoW idea from Skipping Rocks Lab

Skipping Rocks Lab is an innovative sustainable packaging start-up based in London. They are pioneering the use of natural materials extracted from plants and seaweed, to create packaging with low environmental impact.

Its first product, Ooho!, was born to revolutionize the water market from now. It is a water bubble created under the inspiration of molecular cuisine. The company has used a technique known as spherification to introduce water into a sphere. Brown algae extract and calcium chloride form a gel-like structure that acts as a stretchy membrane. A second membrane is used as hygienic packaging. We just have to remove it and the remaining sphere is 100% edible. We can either pop it into our mouth or carefully bite into it an drink the liquid inside. The outer membrane is not edible, but calm, will biodegrade after four to six weeks.

Best of all, this flexible spherical container can also be used for other liquids, including soft drinks, spirits and cosmetics, and attention: it is made from proprietary material actually cheaper than plastic.

In this way, the start-up offers alternatives without waste to bottles, glasses, plates or any other plastic container. Thus, it stops 1 billion plastic bottles  reaching the ocean every year and stop 300 million kg of COfrom ever being emitted. What do you think about this invention?

Skipping Rocks Lab is part of the Climate KIC start-up acceleration program founded by the European Institute of Innovation & Technology (EIT) and the scientific team is based in Imperial College.

Skipping Rocks Lab has already received awards such as the 2014 Lexus Design Award, the 2014 World Technology Award (environment) held in association with Fortune and TIME, 2015 SEA Award and 2016 UK Energy Globe Award.

But the best prize can be given by us, consumers, drinking their water and making this idea an example to follow. How? Eat water, my friend!

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+ info: Skipping Rocks Lab