Loro Piana

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Loro Piana is known since 1960 for its high-quality cashmere items. However, to ensure this high standard and meet sustainable standards, the company decided in 2009 to come up with the Loro Piana Method. The increasing demand for cashmere, which fibre comes from goats bred in Inner Mongolia, led to a threat to their ecosystem. To prevent that Loro Piana makes use of selective breeding, thereby enabling a balance between animals, the environment and local populations.