In 2015, when a Danish couple was looking to reflect their mutual pursuit for a greener fashion industry to the outside world, Gritt & Borris was born. This slow label takes you straight to Destination Dreamland with its versatile garments inspired by the richness of nature. By putting ecological well-being at the very forefront, Gritt & Borris strives to minimise the effect the global fashion industry has on our precious planet — thus, they boycott mindless consumption with keeping production in firm correlation with demand. Yet, carefully curated collections are equally a driving force. Their latest collection 17.1 entails a meaningful narrative inspired by the nostalgic feeling of gardening: they closely reveal how plants change throughout seasons and cope organically with changes in weather. Gritt & Borris have successfully combined high-end Scandinavian design and a fully transparent production concept — altogether forming an innovative young fashion duo worth watching now. While the brand’s roots surely stretch far forward into the future. "Fashion has become so affordable that we don’t value it as much any longer. We want to change that with a 'buy less, choose well' approach,” the couple reveals their mission behind the brand.
+ Words: Hanna-Amanda
Hanna-Amanda is a London and Paris based Lifestyle Journalist and Copywriter avidly boycotting fast fashion and proactively keeping herself on the radar of new sustainability trends. Eventually, she sets Savant Magazine, a platform dedicated to a carefully curated visual assemblage of all things ethical and sustainable. She is our regular contributor on Ethical Fashion Trends.
Platform: Savant Magazine