ZIGGY CHEN

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For a long time, Ziggy Chen’s background did not include fashion. In 2011, in collaboration with his wife, the project DECOSTERCONCEPT was born, which the following year changed its name in Ziggy Chen. Based in Shanghai, the brand stands out for its continuous experimentation and innovation in terms of fabrics used: traditional wool, cotton and linen. From the SS13 collection, Ziggi Chen started to develop its own fabrics, however giving space to antique fabrics and vintage clothes (within the boutique, Ziggy Chen Depository carefully selected collections are presented along with vintage furniture and installations). Ziggy Chen develops his clothes starting from the bodies, from the East culture and keeping the comfort of wearing at heart. The three main priorities when making clothes? Fabrics that last, crafts and clothes that can be worn in different ways.