Berlin Fashion Week SS25 | Chronicles of Creativity and Cutting-Edge Fashion
Discover the highlights of Berlin Fashion Week SS25. From Avenir’s modern commuter chic to DZHUS’s avant-garde religious symbolism, the collections showcased an innovative blend of creativity and sustainability. Explore the standout shows that made this event unforgettable.
Berlin Fashion Week’s SS25 showcase made its mark in the fashion world. From July 1-4, Berlin hosted vibrant runway shows and events celebrating creativity and innovation. The week highlighted sustainability and cultural diversity, and reaffirmed Berlin’s status as a hub for avant-garde and boundary-pushing fashion. This year’s dynamic mix of shows underscored Berlin Fashion Week’s place as an essential event on the global fashion calendar.
Designers included Milk of Lime, PLNGNS, Avenir, DZHUS, Trey, Majére and more. These artists stood out for their dedication to sustainability, a pillar of the Berlin Fashion Week, making them memorable in the fashion industry.
Take a look at some of the standout collections from this season.
AVENIR | COMMUTE
This week, Sophie Claussen’s brand Avenir unveiled its award-winning COMMUTE SS25 collection. Potsdamer Platz transformed into a catwalk for over 600 attendees as Avenir showcased clothing inspired by the modern commuter. The collection featured a vibrant palette of pastel hues, with standout pieces like tailored denim blazers and intricate patchwork designs. Avenir combined high-fashion aesthetics with sustainability, emphasising craftsmanship and upcycling. This SS25 collection captured the dynamic essence of urban life, offering versatile and stylish solutions for contemporary urbanites.
DANNY REINKE | STUPID CUPID
Danny Reinke presented his SS25 collection, “Stupid Cupid,” on July 3, 2024. The collection was inspired by Connie Francis’s 1958 hit song and explored the emotional turmoil of unfulfilled love. Dominated by vibrant shades of red and contrasted with grey, black, white, and lime green, key pieces included high-quality corsets symbolizing heartbreak and constraint.
Produced exclusively in Berlin using mainly EU-sourced materials, Danny Reinke’s label prioritises environmental sustainability and ethical production standards. The show was part of Collective Four events, which also featured designers Rebekka Ruetz, Marcel Ostertag and Kilian Kerner. Proceeds from charity tickets were donated in support of cancer research.
DZHUS | ANTICON
On July 3rd, Ukrainian brand DZHUS showcased its SS25 collection, ‘ANTICON’, at the Kabbalah Centre Berlin. Designer Irina Dzhus presented a metamodernist interpretation of the Last Supper, blending religious symbolism with themes of commodities and semantics. Drawing from personal trauma and experiences, Irina explored sociocultural conformism through multipurpose clothing that symbolises resilience and self-discovery. The show was enriched with poetic verses in both English and Ukrainian, adding depth to the performance.
DZHUS donates 30% of its profits to Ukrainian animal rights organisations, and the collection was crafted exclusively by Ukrainian craftwomen, reinforcing the brand’s commitment to ethical fashion and its Ukrainian roots.
MAJÈRE | UNZUCHT
MAJÈRE unveiled their SS25 collection “UNZUCHT” at the historic Stadtbad Oderberger. Inspired by Bosch’s painting “The Garden of Earthly Delights”, the collection explored themes of creation, disillusionment, and temptation, challenging societal norms and religious beliefs. MAJÈRE’s designs took the audience on an emotional journey, capturing the beauty and complexity of nature and the human spirit.
Directed by young designers, Alawi Harris, Anaïs Fabricius, and Luis Steigleder, the collection used natural materials from surplus stocks and second-hand finds. The show emphasised sustainability and the symbiosis between humans, animals, and nature throughout. It was truly a moving and magical experience.
PLNGNS | SNEAKER RIOT
The Ukrainian label PLNGNS (Palingenesy) kicked off Berlin Fashion Week with its “Sneaker Riot” collection. On July 2nd, designer Mitya Hontarenko showcased 22 streetwear looks crafted from over 500 pairs of upcycled shoes. The collection featured protective styles in khaki, brown, and black, symbolising resilience and current global challenges. This season, all shoe elements, including the laces, were utilised. The show’s dedication to highlighting the waste problem in fashion was solidified by the dramatic set designs featuring piles of thrown-away but undamaged clothing, and music by Ukrainian DJ Mark Golos.
+Highlight Image: ©Danny Reinke by Sebastian Reuter
