Milan Fashion Week SS22 | Boho, Disco & Sustainability

VIVETTA

There is no better way of presenting Vivetta’s spring-summer 2022 collection than through models, who perform acrobatic figures on ice-skates, thereby conveying the essence of Vivetta’s designs: gracefulness, elegance, femininity, and playfulness. The collection’s trademarks are pastel colours and circular patterns, which remind one of the 70’s disco scene. We cherish Vivetta’s innovation and its commitment to more sustainable production. Each clothing item is the result of upcycling or recycling and helps pave the way towards a more responsible fashion industry.

ERMANNO SCERVINO

Ermanno Scervino’s collection proves that sustainable fashion does not at all require the aesthetic aspect of it to be compromised. Showstoppers are Scervino’s use of delicate see-through lace, cross-tied tops and feather-textured dresses. A mere gaze on the label’s garments provides one with a tactile sensation of the utmost quality. Indeed, Ermanno Scervino’s is constantly pursuing maximum standards, which renders the label simultaneously sustainable: What a remarkable role model!

FENDI

Fendi’s collection showcased great expertise when it comes to colour matching. The colours of the outfits do never deviate too much from each other, thereby providing Fendi’s looks with a classically chic element, which is complemented by over knee boots and tinted retro sunglasses. The label is dedicated to achieving outstanding products while considering fair working conditions and the environment. For instance, 100% of their Italian premises are running through the energy of renewable sources.

Marco Rambaldi

Marco Rambaldi’s self-and slow produced collection embodies youthful, contemporary looks with a sense of poshness. Striking elements of Marco Rambaldi’s colourful collection includes patchwork-style garments, crop tops and innovative prints. However, the collection’s trademark is a smart-looking, flat pair of black shoes, which awards outfits a sense of nonchalance. We simply adore how designs represent inclusivity, individuality and blur the distinction between genders, which is emphasized by the wide variety of models.

ROBERTO CAVALLI

Roberto Cavalli’s collection will stay on our minds for a long-time to come. Cavalli ensures not only inclusivity, equality and social sustainability but also a fiery and beastly upcoming spring and summer. Garments were inspired, by the leaders and royals of the animal kingdom. Outfits dipped completely in zebra patterns, a bouffant-like dress with tiger prints, menacing over-knee boots and fury, textured coats, pants and dresses are just some of the blazing new designs that will shape 2022.

TRENDS

The golden ‘20s are back. Numerous designers exhibited their very own take on the ‘20s and revived its Gatsby glamour. Dolce & Gabbana set the benchmark high, by showcasing a detailed silver, metallic flapper dress, whereas Fendi represents a softer and more fury version of it. But when it comes to the ‘20s, straight maxi dresses cannot be missing, as Missoni proved through its shiny maxi dress with a pleasant abstract pattern.

Mermaids: were omnipresent in this year’s Milan Fashion Week. Genny designed a revealing, tight dress with a smooth, slick and shiny texture that resemble fish scales. Luisa Beccaria represented a vivid aquamarine blue dress at the beach and Alberta Ferreti’s blue and green designs remind of the “the little mermaid”.

Suits for women: gained increasing popularity among sustainable designers. Emporio Armani crafted matching, oversized suits in discrete colours for women, which convey sobriety and yet femininity. Fabbiana Filippi combines a red suit with black sandals and dresses her models in a long suit jacket with no shirt underneath. Kiton designed soft suits trousers, which form a wide leg and an open suit jacket. Casual, but elegant.