Outstanding Styling | Meet The First Neonyt Fashion Installation

At its fashion installation on Tuesday, 18 January 2022, Neonyt brought the fashion industry together at Frankfurt Fashion Week for the first time. The guests became part of an exclusive presentation of carefully curated multi-brand looks – always with a focus on sustainability.

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It is Tuesday, 5:30 pm. Neonyt – the community platform for fashion, sustainability and innovation – celebrates its debut in its new home of Frankfurt am Main. As part of Frankfurt Fashion Week (FFW), Atelier Lihotzky at Danzig am Platz in Frankfurt’s Ostend district is turned into a stage. Independent and newcomer labels met established brands and designer pieces, which were creatively showcased by 13 models in stylishly curated multi-brand looks.

Local colour: fashion people, industry insiders, sustainability experts and stakeholders from politics and the media come together in line with the current COVID regulations to be inspired by the latest sustainable fashion trends.

Vest by Pugnat, shirt by Miomartha, trousers by Natascha von Hirschhausen, bag by Marita Moreno, belt by Gianfranco Ferrè at A.N.G.E.L.O Vintage, rings by Pulva Jewelry, glasses by Andy Wolf, gauntlets & shoes by Trippen as well as a jacket by WeDress ... — Two models wearing a vest by Pugnat, shirt by Miomartha, trousers by Natascha von Hirschhausen, bag by Marita Moreno, belt by Gianfranco Ferrè at A.N.G.E.L.O Vintage, rings by Pulva Jewelry, glasses by Andy Wolf, gauntlets & shoes by Trippen as well as a jacket by WeDress Collective, vest & shirt by Agnes Nordenholz, sleeves & pants by AA Gold, shorts by Vaude, hats by Spatz Hutdesign, bag by Alinaschuerfeld, glasses by Chpo, brooch & rings by Folkdays and shoes by Trippen at Neonyt Installation

A model wearing a puffer jacket by Sepideh Ahadi, jacket by Jack Wolfskin x GmbH, dress by Miomartha, top by Girlfriend Collective, rings by Mies Nobis, bag by Deuter and shoes by Trippen at Neonyt Installation

A model wearing a jacket & backpack by Embassy of Bricks and Logs, pants by G-Star Raw, shirt by AA Gold, crossbody bag by Freitag, bottle by Trakatan, pendant by People Berlin and shoes by Komrads at Neonyt Installation

Two models wearing a blazer by Laura Gerte, dress & headscarf by Katharina Dubbick, brooches by Folkdays, glasses by Chpo Brand, shoes by Balenciaga at Nightboutique Archive as well as a blazer by Maximilian Mogg, skirt & bag by People Berlin, trousers & body by Katharina Dubbick, glasses by Neubau and shoes by Balenciaga at Nightboutique Archive at Neonyt Installation

Two models wearing a puffer jacket by Timberland, bomber jacket & pants by People Berlin, top by Fade Out Label, bag by AA Gold, glasses by Mykita, rings by Mies Nobis and shoes by Embassy of Bricks and Logs as well as a vest by Embassy of Bricks and Logs, shirt & pants by Jack Wolfskin x GmbH, sweatshirt by Ecoalf, scarf by Spatz Hutdesign, backpack by Vaude, crossbody bag by Freitag, bottles Trakatan and Dopper and shoes by Embassy of Bricks and Logs at Neonyt Installation

Two models wearing a blazer by Lanius, trousers & skirt by Fassbender, top by Studio Fantastique, knitted hat by Pugnat, hat by Spatz Hutdesign, bag & bottle by Trakatan, handbag by Alexandra Svendsen and shoes Miu Miu at Nightboutique Archive as well as a suit, handkerchief & collar by Maximilian Mogg, shirt by G-Star Raw, clutch by Agnes Nordenholz, crossbody bag by Alinaschuerfeld, glasses by Andy Wolf and shoes by Salvatore Ferragamo Vintage at Neonyt Installation

THE FIRST NEONYT INSTALLATION

The focal topics of the installation were Air, Water, Circularity and Social. Water and Air already played a key role for Neonyt in previous seasons. Circularity was also chosen as one of the future topics of the industry and Social puts the focus on the people working in the supply chains.

More than just fashion: going beyond the visual components, the creative showcasing of the outfits in the fashion presentation was accompanied by audio and sound recordings with facts and questions about sustainable fashion, supported by large-format backgrounds. Following the Neonyt installation, visitors to Atelier Lihotzky were able to watch the ‘Continuous Love’ show by the Fashion Council Germany (FCG) with collections by Susumu Ai and other members of the FCG, as part of the Frankfurt Stage.

“Finally getting together again, finally being able to experience sustainable fashion live and in person – we’ve been waiting a long time for this. And what can I say? It has surpassed all our expectations: the first Neonyt installation was a resounding success. From the participating brands to the creative concept, the audience and our location – everything was spot on. I am particularly pleased that after such a long break we were able to offer the sector a meeting place where they could come and be inspired and connect, albeit on a smaller scale than we’re used to,” says Bettina Bär, Show Director of Neonyt. “This was a great prelude in our new home of Frankfurt. With the summer edition of Neonyt, we’ll be able to send out an important signal for the transformation of the international fashion industry, finally operating at full capacity once again – and I can’t wait.”

Maximilian-Mogg-Blazer-N_sixnine_neonyt_ffw_looks-4.jpeg — Blazer by Maximilian Mogg, shirt by Brachmann, dress by Bav Tailor, skirt by Antonia Zander, Brooch by Gianfranco Ferrè at A.N.G.E.L.O Vintage, necklace by Pulva Jewelry, glasses by mykita, hat by Spatz Hutdesign, socks by Falke and shoes by Trippen

A model wearing a blazer AA Gold, vest by G-Star Raw, pants by Girlfriend Collective, kimono by Natascha von Hirschhausen, skirt by Fade Out Label, hat by Pugnat, rings by Folkdays and shoes by Timberland at Neonyt Installation