Why to Buy: Berlin-based independent brand Kaffeeform co-created with watch company Lilienthal Berlin the first watch in the world with a case made from its bio-based material using recycled coffee grounds and other renewable, plant-based resources. 

A homage to the power of simplicity, the Coffee Watch collection has a “back to basics” style with a minimalist palette offset by the bold yet subtle uniqueness of its case. The irregular “silky smooth” Kaffeeform coffee material is wrapped around a steel core to produce a 42.5mm case with lugs hidden on the reverse. The symmetrical crownless design features a quick corrector on the caseback to adjust the Ronda R756 movement inside.

What we love: The COFFEE WATCH is available in five variations on a selection of interchangeable cellulose-based vegan leather straps via Kaffeeform.With the COFFEE WATCH on your wrist, you’re reminded to make time for what matters, to be present in the moment, and to fully enjoy the small rituals of everyday life. 

Since 2015, Kaffeeform believes that there’s power in acting responsibly and gives resources destined for the trash a second life by transforming them into beautiful, high-quality, durable everyday objects – an invitation to live and consume in a more conscious way. 

Why to buy: The Dual Shirt by HACOY is created using 100% regional linen close to the production house in Vilnius, Lithuania. It is very breathable and comfortable to wear. The elegant design makes you appropriately dressed for everyday office life yet also afterwork drinks. The shirt is not only loved by men, however also styled well by women – thanks to the unisex design of the clothing of HACOY, this is easily possible.

HACOY creates clothing pieces to keep you comfortable at all times, whilst not limiting its quality and design. Sustainability and ethics are very important aspects to the new fashion brand. More details on their approach can be read on their transparency section on the website. 

What we love: The classical white shirt received our update. Mixed together with this fresh yet subtle pink color, you will receive the attention you deserve. The inspiration behind the creation of the clothing has been the shift of working environments for business individuals.

Working from home or remotely in comfortable yet elegant clothing was the motivation behind the ethical fashion brand. Timeless designed pieces, plastic free packaging and sustainable materials are just a few reasons why HACOY is a promising new brand in the premium fashion world.

Why to buy: Founded in 2014 by the German Mexican Jorge Acevedo, the sustainable and ethical fashion brand Santa Lupita offers traditional Mexican clothing, handmade by over 130 craftswomen and men from rural areas in Mexico. Woven in traditional wooden looms, the fabrics are made of 100% natural, organic or recycled fibers like wool, cotton or linen and dyed only with the use of natural materials.

The fabrics are then hand sewn and embroidered in the craftswomen’s homes instead of a big factory. This provides them with a secure income to support their communities without having to leave their families. With their transparent production process Santa Lupita can assure appropriate wages and fair working conditions in all aspects of production and sourcing. 

What we love: Their newly released “The Healers” collection is inspired by the wish for a conscious balance and stands as an homage to a mindful lifestyle. The colorful and timeless designs, represent the Mexican heritage of century long tradition, which have been handed down by many generations. “The Organic Summer Shirt” with its soft, undyed and traditionally handwoven fabric is made of 100% organic cotton and contains no plastics or harmful chemicals.

In addition to the colorful but minimalistic shirts and shorts for men, the collection also includes beautiful dresses, tops and accessories for women and kids. Each one-of-a-kind item tells a story of tradition, craftsmanship and consciousness. Meet the founder during the brand's temporary pop ups in Hamburg (10.-13.05), Munich (19.-21.05.) and Cologne (09.-11.06.)