Momad Accelerates On Issues Like Sustainability And Inclusion

From 15 to 17 September, the most important professional fashion event in southern Europe, Momad, will become the epicentre of the latest trends in fashion, footwear and accessories with a full representation of national and international brands.

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The International Fashion, Footwear and Accessories Show MOMAD will host, within the framework of the lifestyle week organised by IFEMA MADRID from 15 to 17 September, the latest trends that mark the collections for the Spring Summer 24 season and the ready-to-wear Autumn/Winter 23-24, from the hand of numerous national and international firms.

This year's edition features a strong international presence, in line with the fair's strategy of opening up new markets. Thus, MOMAD will be attended by companies from countries such as Germany, Austria, Australia, Colombia, Spain, France, Greece, Italy, Paraguay, Poland, Portugal and Turkey, among others.

SUSTAINABLE EXPERIENCE

More than 200 companies will participate in MOMAD, including a number of brands from the Casual, Contemporary and Events Styles, with fashion proposals for celebrations, cocktail parties, evenings and ceremonies. As always, we highlight the Sustainable Experience area, which will feature more than 10 brands that ethically develop their production and marketing.

Among the sustainable fashion brands that will present their collections during Momad, we highlight OF Origin, Bemonocromo, Elemente Clemente, Fulmarix, Linnoa Bags, Nika, Nomadi State of Mind, PerpetumMobile and seven brands from Procolombia focused on craftsmanship and slow fashion.

Another brand we recommend to visit is "JOYITA". This is the first project of job training and creation in jewellery where "we turn intellectual disability into jewellery", says Alicia del Amo, founder of DALAL (Inclusive Brand of fashion and jewellery) in collaboration with the Asociación Formadoras Capacitadas.

EDUCATION AND NETWORKING FOR SUSTAINABILITY

As usual, the organisers of the event propose a very attractive programme of conferences that are well worth a visit. We select those that refer to the theme of sustainability and others that influence or converse with it.

13th September
11.30 - How can sustainability challenges be taken forward sectorally?

14th September
11.00 - Biophysical design and user comfort. Here we will learn the importance of Design from the point of view of nature and sustainability in search of the user's well-being, prioritising concepts of comfort.

15th September
11.00 - Colombia, a country moving towards sustainable fashion.
Juan Pablo Socarrás, Colombian designer and entrepreneur, a reference in the leadership of projects of transformation and social impact through the design and creation of collections that connect with artisan, indigenous, displaced, Afro-descendant and traditional communities in Latin America, will talk about productive empowerment and sustainable development.

16.00 - Sustainable Paradigm in the Textile Industry
Presentation of future scenarios for the sector in terms of the development and implementation of sustainability in the design and management strategies of the textile industry.

18.15 - How to create a sustainable fashion brand?
Bluyins, a Madrid-based brand created in 2020, makes comfortable, versatile and timeless jeans with recycled fabrics using the latest laser technologies in production and reducing pollution by more than 80%. Do you want to discover how they do it?

16th September
12.00 - Rusty red, from waste to design.
Natalia Sánchez presents her Rojo Óxido. This is a project that focuses on the problem of waste management, in this case construction waste, and converts it into raw materials that give rise to innovative pieces of furniture with a modern design that is totally different from its true origin.

15.30 - Colombia Craft Territory
Fashion comes to life in the framework of Intergift 2023, as a tribute to our craftswomen and craftsmen who, from their ancestry, showcase the Colombian artisan territory. Their expressions, expressed through crafts and techniques, are transformed into clothing or objects that are containers of Colombian material and immaterial culture.

18.00 - Asociación Joyas Sostenibles fashion show.

The International Fashion, Footwear and Accessories Show will take place from 15 to 17 September, as part of Lifestyle Week at IFEMA MADRID, simultaneously with Intergift, from 13 to 17 September; and Bisutex and Madridjoya, from 14 to 17 September.

+ Highlight Image: © Fulmarix

Words:
Luxiders Magazine